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The process and art of combining text and images and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, Web pages, books, ebooks, and any other type of visual communication is the formal, short definition of graphic design

Today’s graphic designers typically use desktop publishing software and techniques to achieve their goals. Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialize in the structuring and organizing of visual information to aid communication and orientation.The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client’s product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.

A graphic designer may do all or almost all these things or specialize in one or more areas — such as primarily logo design or only Web design.

Adobe Photoshop - The advantages of Adobe Photoshop are that it’s great to use for photo editing first and foremost. You can clear up blemishes and imperfections in photos, remove and change backgrounds, and add to photos. Full banners, covers, etc. and also be done in Photoshop. The disadvantage is learning to do all of this or rather attempting to learn it. Terminology can be off putting for the new learner.

Many users who haven’t experienced Photoshop might wonder why it has an almost cult following. Photoshop is a powerful image editing program created and maintained by Adobe. It was originally released in 1990 and has since become the leader in photo manipulation software by providing advanced software capabilities to everyday consumers. Aside from editing photos, you can actually start from scratch and create a greeting card, a business card, a poster, and others. By using the different creative tools in this software, you can surely come up with a great design that will not only impress clients but will also enable you to apply your ideas and creativity into it

Adobe Illustrator Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. The latest version, Illustrator CC, is the seventeenth generation in the product line. If you’re unfamiliar with illustration software in general or Adobe Illustrator in particular, you may wonder what features and functions the product can offer you that other software — Adobe Photoshop or Adobe InDesign, for example — can’t provide. While Photoshop and InDesign’s functionality overlaps with that of Illustrator in some respects, the programs couldn’t be more different in terms of their fundamental objectives

One of the most important things to understand about Adobe Illustrator is the difference between Vector-based images and raster-based images. Illustrator is a Vector-based program, and this simple fact is something that makes Adobe Illustrator unique. Text, images, logos and artwork that are produced on a Vector program are created by using mathematical equations. These equations place important reference points on the page, and then place straight and curved lines between those reference points. If you examine the image on the right, you will see that there are many light-blue reference points, and there are some curved and straight lines between those reference points. The reference points, lines and curves are, in fact, an outline, and the Vector program then uses just a few lines of computer code to fill in that outline. In the image on the right, the few lines of computer code will simply.